First Looks: Saga Outerwear 2018

Every year around the end of January fans and industry insiders flock to convention halls and a handful of websites to get a first look at what’s to come next season. This year we decided to opt out of that tradition with the goal of showing our core fans first. If you follow us on Snapchat (sagaouterwear) or Instagram (@sagaouterwear) you might have caught a quick glimpse of some of our new products coming for the 17/18 season.

In addition to bringing back some of the classics such as the Monarch 3L, Anomie and Fatigue 2L, we are also adding a few new items to the men’s line and working with our new designer, Roxanne Weippert, to fine tune the fit and function of all our products.

 

1-26-17-AP-SD-BRIGHTON011

Monarch 3L, Fatigue 2L, Anomie 2L

In addition to all the great men’s products coming this fall we are most excited to announce the release of our first ever women’s specific outerwear and apparel line. This new line has been on our minds for several years and in the works for almost two years now.

1-31-17-BRIGHTON-KU-F-0771-Edit

Rogue Bib-Pant, Quilted Bomber Jacket

We asked our lead designer, Roxanne, to share some of her thoughts on the creation of this new line.

“I started working with the Saga team in early spring of this year and was psyched to be asked to help develop an entirely new collection for women! Tons of ladies have already been repping the Saga men’s product for years, so we knew the market was there. Our main goal going into this has been centered on getting the right fit for our customer while subtlety separating the collection from men’s. We know that our female customer isn’t looking for an overly feminine cut, but she does want to be comfortable and look good. She’s edgy, hip and a bit of a tomboy, a lot like our female athlete, Maja Keefer. That’s where the Saga ethic of working intimately with the athlete team has been key. We had a roundtable discussion with several of our female athletes and ambassadors to talk about what they love about Saga menswear, what they see for womenswear and what they think is missing from the current freeride market. Including them in every step of the development process, from style ideation, fit development & color palette inspiration has been really important to this launch. We want to make sure that we stay true to our brand identity, and have found that our athletes help us stay grounded in what’s current but also what’s important to the customer.

For this initial launch (we’re calling it a “capsule collection”) we focused on offering the same styles that have been key to our men’s success and also what we felt was missing from the women’s market. We’ll have insulated flannels, a fatigue style parka & pant (with a women’s tailored fit) and a bib-pant along with several other styles to round out the collection. The bib-pant will follow our men’s styling and have a zip-off waistband for versatility. The cut in the jackets will be a bit slimmer, but still follows the classic Saga aesthetic with long, shaped hems and dropped backs. They’ll have all the same great features we offer for men as well – internal drop pockets for goggles, zip-out snow skirts, pit-zip ventilation and audio pockets. I have been so stoked to see the samples coming in and fitting on our athletes as they been looking great! I think all the ladies out there are going to be surprised by what we have to offer this fall!”

So without further ado,

Add us on Instagram (@sagaouterwear) and Snapchat (sagaouterwear) for more in depth looks.